This is a long, rectangular, horizontal sign, approximately 120 x 25 inches in size, with a bold yellow border framing a dark blue background. The text, rendered in white and yellow, advertises 2½ HR. SCENIC CRUISES (in JULY and AUGUST) that DEPARTS THIS DOCK EVERY MONDAY 11:00 AM. Cruisers are instructed to Purchase Tickets Aboard Ship. Additional information is provided for other excursions, stating "For Evening Cruises and Charter Information Call 366-BOAT or 1-888-THE MOUNT".